As specialty coffee has expanded, so has an appreciation for espresso. Sure, the trend was started by Starbucks, but with great roasters making great blends, people have seen just how jaw-dropping it can be and not surprisingly they want more. They want it at their cafes, in their homes, and increasingly, in their offices. Some offices have found a way to do this successfully. Google, for example, has a fully trained, full time barista as their office coffee. That's great, but unless you own the internet (hyperbole), it seems a little impractical.
Coffee and Canines Event - Hot Dog!
We brewed some coffee in the Wework Lab space with Queens Tech Meetup bud, Audrey, founder of Waggit .
Waggit is a community that makes having a dog a bit easier, by swamping dog sitting, or sharing a dog walker. We are a dog-friendly office with Ike, Lola and Otto keeping the dog-to-person ratio at a pleasant 1:1. With our love for dogs, we were happy to help out another Queens tech bud out! Evermore, a company that makes organic dog-food in a USDA certified kitchen, were also there, serving up food to the pups that swung by as well as our own Ike (who found it quite tasty).
We dished some chemexs of Stumptown's Ethiopia Mordecofe, Blue Bottle's Bella Donovan and the Dallis Brasil Fazenda Sertao Yellow Bourbon to the denizens of the WeWork Lab space and dog lovers alike.
I have some photos from the event, but you will have to forgive my shaky camera work.
Conical Burr Showdown: Baratza Virtuoso v. Capresso Infinity
Stumptown Office Coffee: August 2012 Tasting
August has Stumptown releasing it's newest crop of Direct Trade Coffee. Needless to say, we were excited to try and find a new Stumptown Office Coffee.
This particular role out leans heavily toward the Latins with Three Guatemalans, two Hondurans an an El Salvadorian offering. Particularly noticeable was that all three Guatemalan offerings were single varietal. It seems like the move toward single-varietal coffees among the highest quality beans is inexorable. As beans are increasingly divided into smaller and smaller lots, all this level of differentiation has becoming increasingly prominent. Even our most affordable offering, the Dallis Bros. Fazenda Sertao, is composed exclusively of Yellow Bourbon. While certain varietals have established themselves, namely the Geisha so famous for the outrageous prices it can pull in, it seems like many of these varietals are still looking for their own voices, and point of view. I'm sure that as coffee becomes ever more stratified, we'll find plenty of distinction between them, and find that certain varietals work better with certain teroir.
But enough of my musings about varietals. Lets talk about the coffees.
In Office Tasting
We conducted our tastings in two steps. Two Fridays ago, my brother and I sat down and made a Chemex of each (look here for a brew guide). 43g Coffee, 700g water. We took tasting notes and tried the coffee first hot, and then again about an hour later, at room temperature. The Kenyan Peaberry didn't make it to this stage. We had already brewed an airpot of it on our fetco and drank it while making deliveries the day before. While it is the most expensive offering from the new role out, for the quality of coffee it is, we found it a bargin. It has a huge flavor and I think is best enjoyed in small quantities, at 90-100 farenheit.
Stumptown Cupping at One Girl Cookies, Dumbo
The other part of our sampling was a proper cupping at One Girl Cookies, in Dumbo. It was organized by Jamie and Jules of Stumptown. Jules was actually the lady who trained me to make espresso about three years back, when we were starting up the mobile cafe that turned into Joyride Coffee. What stood out in our minds was the breadth of the Latins. Of course, the Nano Challa (a returning favorite, for all of you Ethiopian lovers) was great, but the Latins portrayed a wildly varied cup, from the timid and fragile tea like El Salvadorian Los Caleros, to the syrupy and almost Indonesian Guatemala Finca Semillero - Caturra. I guess I sort of associated Latins with lighter body, chocolatey notes and some spices.
And the Coffees:
We will be trying out the Latins as Stumptown Office coffee, and as our Office Coffee Cold-brew. We'll let you know when we find out what we think works best.
Stumptown Releases by Chart
We received our August, 2012 Stumptown new release samples today! But before we present them with our thoughts, I thought I might do something of a retrospective on Stumptown releases for as long as I have data: 7 releases between March 2011 thru August 2012. Note that the charts exclude Grand Cru and Decaf:
Release pricing over time is interesting, especially when compared to the spot price of Arabica coffee as traded on the NYMEX. As you can see below, the direction of prices per pound are opposites, with Stumptown increasing gradually from March 2011 thru August 2012 and the spot price of coffee falling over that same period. The opposite price trends highlight what Third Wave Coffee is all about, the decommoditization of the coffee. Stumptown Coffee is not just coffee as the price increases in a period of coffee prices declines demonstrates. We'll that's all for now.
Joyride Coffee: HackNY Fellows Event
Last Friday, HackNY* had their Summer HackNY Fellows Project Presentation and Joyride was happy to sponsor the event by brewing us some chemexs and dishing some cold brew to the attendees. Many of these talented college students were actually working at Some of Joyride Coffee's office coffee customers including Tumblr, Birchbox, Buzzfeed and Boxee and we were thrilled to see how some of their side projects turned out. A few presentations stand out in my head: 1) Price is right for Etsy- This is a website that lets you play the price is right for random items off of Etsy, and it keep track of how accurate you are.
2) Web design style detector and analyzer. Basically this lets you look at any website and see what the style (i.e. how do you determine header, etc etc) is and where there are, if any, problems. I think going forward I could see this integrated both in webdesign software, such as Dreamweaver as well as into search engines to allow for a more accurate determination of how the content is intended to be layed out.
3) Don't you have work to do? - This is a MUST for any procrastinator such as myself. It is a Chrome plugin that limits Facebook, rather than cutting it off. If you are a company that tries to manage an active web presence, then you need to use Facebook, so completely blocking it isn't effective. Basically this app allows you to respond to other people, post things and deal with notifications, but times you out if you start faffing about on the web (like everybody does). Although the timing as it stands is a bit cruel, with tweaking, I could see this be a mandatory part of any company's browser.
Anyhow, Here are some pictures from the event. And hey, we got our logo on the big board!
*(A really cool Non-for-profit that places younger people interested in Tech in internships at NY Startups)
Joyride goes to the Queens Tech Meetup
Last night, as part of our sponsorship for Coalition for Queens, we went to Long Island City for the Queens tech meetup. First off I apologize, but the camera ran out of batteries, so I could only snap off a few shots. Now I love Queens: both my parents lived here, I live in Astoria, the food is phenomenal and rent isn't stupidly expensive. So maybe I'm a bit biased, but I found it exciting to see Queens moving into its own and developing in a hub for some really damn cool stuff. With the Cornell Applied Sciences School coming to Roosevelt Island, its hard to see how the tech scene in Queens can do anything BUT expand. But on to the event. The space was great (a huge rooftop right off the Pulowski Bridge) and included a Q&A with a dude from VC, a Skillshare (Joyride Customer) presentation, and a look at an underground advertising campaign by OKFOC.US that tells you if there is a cat in the picture. It was a good time with some beers, and of course our cold-brew (of the available brews, negro-modelo came out as the favorite to mix), even if the weather looked like the end of the world was imminent and lightening kept flashing for the full two hours.
We got to see some familiar faces. Barrel, the team that designed our new website and a Joyride drinker, had a few faces present, while Jessica, a key force behind the 25,000 strong New York tech meetup stopped by. We also got to chat cold-brew with a member of the Meetup team, to see how our cold-brew there stacked up against the stuff we bring to their office. We also met some really cool new people, including the team at Monseuir Igloo, a startup digital agency working out of Forest Hills (again, because Queens is awesome).
Anyhow, here are a few photos.