If you’ve walked the streets of New York lately, you may have spotted a Joyride van paying a visit to one of our customers or stopping for a delicious tasting around the city. Often, passing pedestrians are interested to learn more about what we do, and we’ve found that our branded delivery vans are a great way to spread the word about the amazing “third wave” office coffee we provide.
Anders Crabo Joyr
Meet this awesome Joyrider - Anders Crabo is a Pomona grad, denim enthusiast and the brains behind our Equipment Tech operation.
Hometown?
Bellingham, WA.
Alma Mater/Degree:
Pomona College, Chemistry.
Chemistry major? How did you get into coffee?
While studying abroad in Stockholm, I happened upon a public cupping at Swedish roaster Johan & Nyström's concept cafe. Johan & Nyström introduced me to the coffee world that exists outside of Starbucks and coffee machines. I took home a Hario v60 and a hand grinder and have been experimenting ever since.
What is your first coffee memory?
My dad ordering quadruple espressos from Starbucks. Or the Frappuccino craze.
What is your role at Joyride?
On paper, Sales and Equipment. In practice, a little bit of everything.
Where do you see the coffee industry being in a few years?
I think sourcing will become more meticulous, brewing methods more interesting and varied, and espresso machines more insane. Small-batch roasting will become the norm. I hope the market will allow small roasters to continue popping up and that developments in brewing technology won't eliminate the need of skilled baristas. Honestly, it's too difficult to state what I think here.
Do you think the artisanal coffee industry has the potential to become a global trend? Or is it limited to the U.S.?
Yes. Scandinavia, Japan, and elsewhere have already caught on.
Pet Peeves?
When people leave toothpaste tubes uncapped and cereal bags unsealed.
Interests?
Coffee, fashion, denim, craft beer, gastronomy.
Bad Habits?
I'm laziest when something is within reach.
Ideal Date?
A bicycle ride or hike and a picnic.
Favorite Color?
Indigo.
Favorite Movie?
Chinatown is up there.
Favorite Music?
Trap, deep house, and Top 40 hip-hop.
Favorite Book?
Anything by Bolaño and Salinger. Although I don't love The Catcher in the Rye.
Favorite Cup of Coffee?
Free coffee.
Favorite Alcoholic Beverage?
Generally, Northwest IPAs. Currently, farmhouse ales.
Favorite Non-Alcoholic Beverage?
Besides coffee, either chocolate milk or sparkling water.
------------------------- To reach Anders directly, send an email to Anders@joyridecoffee.com
Ethiopia is considered the indigenous birthplace of coffee. The coffee of southern Ethiopia has an incredibly beauty to its taste. The region surrounding Yirgacheffe is very special in coffee history, as it was the first place with a washing station, which set the precedent for the quality that is associated with the region and those around it today. It is a diverse ecosystem with plenty of plants and shade, despite being relatively heavily populated.
Ethiopia Kochere Yirgacheffe
Coffees from Yirgacheffe are currently in season, and all of our roasters happen to have one. Unlike some of the more densely planted parts of the country, there is still a massive presence of traditional indigenous coffee types. The Yirgacheffe varietals tend to exhibit intensely floral, sweet, almost tea-like washed qualities, as we'll see below.
The washing process is unique. It begins with washing the coffee cherry in order to remove the fleshy fruit material. This is done right after the harvest when the fruit is still moist. Next is fermentation to get rid of the mucilage. After the underwater fermentation, the coffee is then washed and then sent to a soak tank. The coffee is soaked for about eighteen hours after washing and fermentation. The wet processing creates a "clean" cup of coffee, whereas dry processing results in a more full-bodied but less clean cup.
Joyride Coffee, Intelligentsia Yirgacheffe
Region- Gelana Abaya Varietal- Ethiopian Heirloom Processing-Washed Process Elevation- 1800-1980 m Cup- Clean, sparkling layers of lemon blossom and juicy pomegranate, balanced by the sweetness of clover honey, build to a crisp and elegant finish. Retail Price- $18.00/12 oz.
Joyride Coffee, Joe Yirgacheffe
Ethiopia Yirgacheffe Adado (Joe)
Region- Adado Varietal- Ethiopian Heirloom Processing- Depulped and mechanically washed in an eco-pulper before being dried on raised beds in the sun. Elevation- 2000-2400 m Cup- Spiced Apple Cider, Mandarin Orange in a heavy molasses cup. Retail Price- $15.oo/12 oz.
Joyride Coffee, Stumptown Yirgacheffe
Ethiopia Yirgacheffe Chelbessa (Stumptown)
Region- Gedeo Varietal- Ethiopian Heirloom Processing- Washed Process Elevation- 1900-2200 m Cup- Lavender and Jasmine bouquet. In the cup, it explodes with juicy key lime, chocolate and pineapple. A classic Yirgacheffe. Retail Price- $16.50/12 oz.
I personally think this one has a very delicate, smooth taste. Juicy body, clean finish.
Joyride Coffee, Blue Bottle Yirgacheffe
Ethiopia Yirgacheffe Peaberry (Blue Bottle)
Region- Sidama Varietal- Peaberry Processing- Shade grown Elevation- 1800-2200 m Cup- Apricot, jasmine, cucumber, rose Retail Price- $14.50/16 oz.
Peaberries are actually special because the beans are round. Normally, the beans split, but these ones remain small and in tact. As David so aptly described, "not only is the word Peaberry cute, but so are the beans!"
Joyride Coffee, Counter Culture Yirgacheffe
Ethiopian Konga Yirgacheffe (Counter Culture)
Region- Yirgacheffe Varietal- Ethiopian Heirloom Processing- Wet processed. Elevation- 1800-2100 m Cup- Lemon zest and flowers in the aroma, softening in the cup to ripe lemon and nut-toned cocoa. Balanced, gently bright acidity; impressively silky mouthfeel. Flavor carries decisively into a mildly drying finish. Retail Price- $12.95/12 oz.
I think this is much more full-bodied than the Stumptown. VERY flavorful.
So get yourself a cup of Yirgacheffe and tell us what you think!
Joyride Coffee, Wrapped Vans
Voilà! Thanks to our friends from Endash Space, we have beautiful, newly wrapped Joyride Vans! If you see these colors rolling around Manhattan, expect some cold brew kegerator action and some great office coffee.
Joyride Coffee, Wrapped Vans
Joyride Coffee, Wrapped Vans
Cold brew coffee on tap, in your office. Joyride's cold brew kegerators are the new "water cooler". Some of the world's most innovative companies now enjoy a cold brew keg in their office, serving iced coffee on tap through their cold brew kegerators. Joyride is a leader in distributing cold brew kegs to offices and cafes.
Noah Belanich, Joyride Coffee
Hometown?
Great Neck, NY.
Alma Mater/Degree:
Pomona College. PPE, an interdisciplinary major combining philosophy, politics, and economics, with a concentration in economics.
How did you get into coffee?
Through Joyride. Before starting at Joyride, I just saw coffee as an energy drink rather than the delicious nectar of the gods I know it to be now.
What is your first coffee memory?
It would have to be my father drinking coffee when I was really young, but I don't know if that really counts. My first memory of coffee where I actually consumed it was when I ate chocolate-covered coffee beans in the San Jose airport when I was fourteen years old. My flight had been delayed, and I was there alone when I discovered a little gift shop selling local products with free samples. I must have had a half-pound of those things. They also had some coffee liqueur, which I most definitely didn't try – definitely not.
How is it working with your brothers?
Complicated, but the best part is that we can be honest with each other without worrying about hurting anyone’s feelings.
What are your thoughts on tea vs. coffee?
I like a good tea now and again, but I have never been blown away by any tea the way I have been with some great coffees. I am a fan of homemade unsweetened iced tea with just a little vanilla extract in it, particularly on a hot day when I have already drunk too much cold brew.
Pet Peeves?
Mornings. Organized people.
Bad Habits?
Netflix. Canceling plans last minute.
Favorite Color?
Aubergine.
Favorite Music?
Sheet Music.
Favorite Cup of Coffee?
2012 Natural wash Yirgacheffe from Blue Bottle.
Favorite Alcoholic Beverage?
Bourbon, any kind really, right now I pretty much get Bulleit 10.
Favorite Non-Alcoholic Beverage?
Coffee, of course, and I don't really have a particular preparation I love above all. It really depends on my mood.
