Noah Belanich, Joyride Coffee
Hometown?
Great Neck, NY.
Alma Mater/Degree:
Pomona College. PPE, an interdisciplinary major combining philosophy, politics, and economics, with a concentration in economics.
How did you get into coffee?
Through Joyride. Before starting at Joyride, I just saw coffee as an energy drink rather than the delicious nectar of the gods I know it to be now.
What is your first coffee memory?
It would have to be my father drinking coffee when I was really young, but I don't know if that really counts. My first memory of coffee where I actually consumed it was when I ate chocolate-covered coffee beans in the San Jose airport when I was fourteen years old. My flight had been delayed, and I was there alone when I discovered a little gift shop selling local products with free samples. I must have had a half-pound of those things. They also had some coffee liqueur, which I most definitely didn't try – definitely not.
How is it working with your brothers?
Complicated, but the best part is that we can be honest with each other without worrying about hurting anyone’s feelings.
What are your thoughts on tea vs. coffee?
I like a good tea now and again, but I have never been blown away by any tea the way I have been with some great coffees. I am a fan of homemade unsweetened iced tea with just a little vanilla extract in it, particularly on a hot day when I have already drunk too much cold brew.
Pet Peeves?
Mornings. Organized people.
Bad Habits?
Netflix. Canceling plans last minute.
Favorite Color?
Aubergine.
Favorite Music?
Sheet Music.
Favorite Cup of Coffee?
2012 Natural wash Yirgacheffe from Blue Bottle.
Favorite Alcoholic Beverage?
Bourbon, any kind really, right now I pretty much get Bulleit 10.
Favorite Non-Alcoholic Beverage?
Coffee, of course, and I don't really have a particular preparation I love above all. It really depends on my mood.
