We've all seen them before -- tiny green pods filled with ground coffee designed for convenient single use with fancy coffee machines. These Keurig cups, or better known as K-Cups may seem like harmless little pods, but they're actually killing the Earth.
$5 Latte
Deemed "the most wasteful form of coffee there is," the number of K-Cups discarded in 2013 would have encircled the globe more than 10 times.
And besides being environmentally unfriendly, K-Cups are expensive! A recent article from Time.com noted that the average coffee maker cost in 2013 was $90, in large part because of the "spread of pricey single pod brewers."
Compared with traditionally brewed coffee (ahem, ahem, Joyride!), K-Cups cost two or three times more per cup. We also did the math ourselves: if you weigh out the coffee contained in a K-Cup, it comes out to over $25 per pound, which is more expensive than all but some of the rarest and most coveted single-origin coffees on the planet. And don't even get us started on Nespresso, which is nearly twice as expensive.
Wouldn't you much rather put that green towards those new Yeezy's? Us too.
Screen Shot 2015-03-10 at 3.15.31 PM
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And last year Keurig Green Mountain produced a whopping amount of waste after selling close to 10 billion K-Cups — which even the company says are not recyclable.
The company's twisted K-Cup recovery program actually charges customers for a recovery bin. Serves them right for trying to reduce their carbon footprint!
And if that doesn't convince you to make the switch from wasteful, low quality, single serve burnt coffee to locally roasted, sustainable and delicious beans, then maybe the regretful founder of the single-serve brewing pods, John Sylvan can.
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“I don’t have one, " Sylvan told The Atlantic's James Hamblin of the machines. "They’re kind of expensive to use. Plus it’s not like drip coffee is tough to make.”
Twitter seemed to agree.
https://twitter.com/matthewclayman/status/575334710496206850
https://twitter.com/melissa_cronin/status/572454361185579008
You don't want to have to this in your office
https://twitter.com/mlarkin2012/status/572524442363940864
And they're not the only ones over the K-Cup, isn't it time you gave up the nasty habit too?
Post written by Marketing Coordinator, Nadia Sikander
