Cold Brew's market evolution has been fast and furious. In his Ristretto column on July 27th, Oliver Strand turns his attention once again to this summer's darling, cold brew iced coffee. In an article/post entitled, Kickstand Concentrate,
We’re all familiar by now with third-wave coffee not only as a concept, but also as a cup of coffee. We’ve tasted the difference, tasted a new kind of cup. Superior quality beans, sourced directly from individual farms are offered at prices within the reach of most and we’ve come to expect much more from our morning cup of joe than caffeine; we expect an experience.
